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传统礼俗消费的经济人类学考量兼以桂东南为例

探讨礼俗消费与经济发展的关系问题,西方人类学家以"礼物交换"为切口,早开先例.虽然他们对于经济主义原则是否完全适用于"崇高性"礼物交换过程,还持有争议,但是基于礼俗消费的人类学研究视角已波及全球.中国素为礼仪之邦,礼俗文化及其礼俗消费持久且深厚.近来,除了继续围绕国家"大传统",探讨影响经济发展的制度性因子之外,关注民间"小传统",探讨地方经济发展中的非制度性因子,正逐步深入.就广西而论,学者运用"文化-经济"分析模型,探讨了近代本土礼俗文化及其若干经济发展问题,但研究略显"泛民俗化","消费研究"还有待完善.桂东南区位优势明显,礼俗消费及其"礼俗史"发展独特,建构出一种兼容岭南"那文化"古典式的农耕品性、泛北部湾船埠河海贸易模式和多族群传统手工制作等特色于一身的"礼俗经济"体系,是深入研究广西传统"礼俗消费"的一个典型实例.The western anthropologists unprecedentedly took the topic of "gift exchange" as the en- trance of their researches to investigate the relationship between custom consumption and economic develop- ment. Although they still hold divided views about the feasibility of the application of economic principles to the "lofty" gift exchange, it has spread to all over the world that research on custom consumption from the perspective of anthropology. China is a country that pay attention to rites and courtesy, it has a profound custom culture and a lasting custom comsumption history. Recently, the researchers focus on "big tradi- tion" to investigate the institutional factors that affecting national economic development. Meanwhile, they gradually pay close attention to "small tradition" of folk to investigate the un - institutional factors that af- fecting local economic development. In terms of Guangxi, the scholars use the analysis model of "Culture - Economic" to analyze the local custom culture and some economic development issues. However, their re- searches tend to be "pan - customalize", and their "comsumption research" remains to be insufficient. Southeast area of Guangxi has obvious regional advantages and unique custom consumption and history. To construct a compatible "custom economy" system which include the agricultural character of "Na - cuhure" in Lingnan, trading pattern of wharf - river - sea of "Pan - Beibu Gulf" and multi - ethnic traditional hand - made crafts can be a good example for an in - depth study traditional "custom consumption" of Guangxi.